Optimize eCommerce Product Images,

How to Optimize eCommerce Product Images for More Sales ?

How to Optimize eCommerce Product Images for More Sales ? How to Optimize E-commerce Product Images for More Sales? As an entrepreneur,it is imperative that you know the importance of images for product selling. Learn how to optimize eCommerce product images / Retail product image editing service for more sales.

As an entrepreneur, you spend a good amount of time choosing a name for your brand, looking at numerous names to get one that will suit you the best. Even for a logo- you fall head over hills thinking about all the signs and symbols, struggling to find out which one will represent your brand at its finest.

That’s okay, but how much time do you spend after your product images to ensure they are of good quality?Brand name and logo are important, but so are product images. They are the first things customers look at when they look for a product to buy on an eCommerce site. This makes product images one of the most important things that determine the sale of your products.

If you are looking for ideas how to optimize eCommerce product images for more sales, you have come to the right place. Take this journey with us.

Why Product Images Are Important?

First impressions are important. Images are undoubtedly the first thing a customer sees while searching for products on eCommerce pages. They try to decide whether the product is what they are searching for and will meet their need by looking at the images.In some cases, they may even work as drivers to get the customers visit your page again or never again.

A picture says a thousand words.More than any description, images help customers verify the quality, color and other features of the products. They examine the product from every angle and decide whether to buy it solely from the images sometimes.

Poorly optimized images can harm your eCommerce site. Poorly optimized, bad quality and unprofessional images may have a huge impact on customer’s shopping experience. This may also determine your ranking in search engines.

How to Optimize E-commerce Product Images for More Sales?

Keep the background white and the image focused on the product:

White is a standard color for backgrounds of images and almost every eCommerce site uses white backgrounds. Why? The answer is white background helps articulate the product clearly and makes it the center of attention. It removes unnecessary distractions of the consumers so that their focus remains on the products only.

Take images from different angles:

One image might be enough for some products; on the other hand, some might require different images from different angles. This is because when consumers examine a product from images, they want to analyze the product from all sides. For example -the shape of a product, its silhouette, and how it is meant to be used or worn.This is why take pictures of an item from every angle that is possible.

Include video:

Only videos can surpass the need of an image. Especially for fashion products, videos do a great job of exhibiting the products’ fitness, design, color and other factors.

Highlight important details:

Every product has distinctive details that are imperative to potential consumers.If your product has multiple parts or pieces, say for example- various colors or sizes, mention them clearly. Be honest. Do not show inaccurate product details. It can result in unsatisfied customers, lots of returns, and poor customer reviews.

Think about your page design:

Product photos are not the only factor of visualization of your page. The layout of the page is also an important part of it. Image sizing and image compression is the most common mistake where product image optimization is concerned. Meet the requirements for images of your eCommerce site, even if it has the bare minimum height and width. Otherwise your images might look blurred and stretched.

 

 

Make the layout easy to use for the buyers. Keep key information such as price, add to cart buttons, color variation toggle, and product details easy to find.

 

Keep the correct number of images:

Though the number cannot be specified, it is a proven fact that buyers want more than just one photo while browsing an eCommerce site for products. It helps them get a clear idea about the product. Therefore, get images according to the type of the product, for example- fashion product, kitchen appliance and many more.

Get an idea how many images consumers might want to see; but make sure you have at least three photos for each product.

Use lifestyle with white background:

Help the customers visualize themselves using the product by getting alternative photos.While white background is important, it is also imperative to give a contextual visualization to the buyers.

Keep in mind Smartphones:

Most online buyers are mobile buyers these days. Be mindful of smartphones while optimizing images for your page. Otherwise you might lose out on big.

Bear in mind SEO:

When you take a picture, the file name comes out in numbers. It is not a good idea to keep them like that. Give a proper file name for targeted key word so that the product shows up when consumers search for that particular product. Also use descriptive alt text. Don’t forget to compress images to reduce file size ensuring the image quality.

Ensure high-quality images:

As we have said before, images are first impressions of your products. Thus, it is essential that images should be of high quality. A broken or blurred image will make the customer lose interest easily and look elsewhere. Invest in buying high-end cameras and editing of product pictures. Images really impact the sale of the products.

FAQs

What are the ways to optimize eCommerce product images for more sales?

Keep the background white and the image focused on the product.
Take images from different angles.
Include video.
Highlight important details.
Think about your page design.
Keep the correct number of images.
Use lifestyle with white background.
Keep in mind Smartphones.
Bear in mind SEO.
Ensure high-quality images.

Why is white background important for product images on eCommerce site?

White is a standard color for backgrounds of images and almost every eCommerce site uses white backgrounds. Why? The answer is white background helps articulate the product clearly and makes it the center of attention. It removes unnecessary distractions of the consumers so that their focus remains on the products only.

How should the layout of my eCommerce page be?

The layout of your page is also an important part of visualization. Image sizing and image compression is the most common mistake where product image optimization is concerned. Meet the requirements for images of your eCommerce site, even if it has the bare minimum height and width. Otherwise your images might look blurred and stretched.

Make the layout easy to use for the buyers. Keep key information such as price, add to cart buttons, color variation toggle, and product details easy to find.

Well, this is all about how to optimize eCommerce product images for more sales. If you are an entrepreneur, it is imperative that you know the importance of images for product selling. Make sure your product images are optimized at their best, hire professionals if needed.

 

How to Optimize eCommerce Product Images for More Sales ?

Published by
CPH Graphics Media
https://www.clippingpathhouse.com

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